January 25, 2018

Email communication is more than 70% of how you will communicate with potential clients, current clients or customers. Customer service is not only needed via face-to-face interaction, but it is needed and required through every interaction within your business. This is a very major key to the overall success of your business.

As a business owner, the quality of your work can be A1, but your customer service can trump how far you go in business. As a wedding and event planner, I am a very big advocate on first impressions. If you can’t communicate with me effectively, I’m not going to have my clients spend their money with you. Sorry, not sorry. If you are directing potential clients to contact you via email, this is the perfect time to...

September 7, 2017

I mentioned in previous posts about the importance of having your brand trademarked, but I didn't go in depth on it nor talk about the process. That is what this blog post will do.

Trademarks offer the holder of a certain intellectual property (logo/symbol) the right to promote and brand their goods & services with said mark. This is extremely important for numerous reasons, but the biggest is it gives you full ownership of the intellectual property. As a start-up entrepreneur I'm sure you don't plan on being a small fish forever. The bigger you grow the bigger the risk is of someone having a similar logo or symbol and if you don't have a trademark that can be a disaster for you. Not just legally but branding wise, you will have to spen...

August 22, 2017

I see it everyday on social media. I see these posts with people boasting about how they went from poverty to millions of dollars in just 12 months. I see all of these memes with inspirational text laid out over luxury cars and fancy boats. These posts are not truthful. They are not telling the truth because you will not be rich over night. You will not become a success in one year. You will make mistakes. You will fuck up. It's going to happen.

For many this is hard to accept because no one wants to go through the fire. The hardship of entrepreneurship. No one wants to accept the fact that you will be broke for a while, that many people close to you (friends & family) will NOT support your business. You have to grow and learn. You must...

August 3, 2017

I'm sure you have heard by now the statements and phrases that most millionaires have 7 streams of income [minimum]. I'm far from a millionaire but I have interviewed millionaires and it's pretty much true. If you want to be a wealthy person you must create multiple streams of income. But how do you do that? You just started your business or you're still contemplating when to start your business. How do you go from one or no stream of income to multiple? First lets talk about the different types of income. The most popular terms you will hear are; active, passive, & residual income. I will explain each of them briefly.

Active Income

This is income you earn from the work that you physically do. So an hourly wage, salary, tips, commission...

July 18, 2017

There was a time when all you had to do was purchase Ads on radio, television, and in the newspaper and your business would boom! But now we only listen to the radio as we drive to & from work. We watch TV but we don't sit during the commercials we change the channel or walk away, and seriously when is the last time YOU actually read a newspaper?

The "Big 3" as they were called are now dead. Or the "Big 4" if you include billboards. Now marketing is heavily digital. Social Media & internet Ads are the primary platforms to get your business in front of the masses. However, there is an issue here too; it's over saturated. Everyone is a photographer now, everyone is a baker now, everyone is a personal trainer, everyone is a entreprene...

June 27, 2017

Money controls the world. It's just a reality you have to come to terms with. If money wasn't important then you wouldn't have to pay rent, mortgage, car note. You wouldn't have to pay for healthcare, hospital bills, groceries, etc. Unfortunately money is required for all of these things and more. 

You started your business to follow your dreams and make money while doing something you love. At this point you're a small business just a small tadpole in the ocean swimming amongst sharks. It can be intimidating in the beginning trust me I know. How can you, just a small time entrepreneur, gain success and wealth in a world that's over saturated. It will take some time it will take a lot of hard work however it's possible an...

June 20, 2017

"if you fail to plan, then you plan to fail..." -Benjamin Franklin, the guy on the $100 bill.

No matter if it’s a start-up or a Fortune 500 company. Every business needs a plan on paper.  It’s important to see where your company is now and where it is headed in the future.

The traditional sections of a business plan are as follows:

  • Executive summary - a snapshot of your business. This section is written last

  • Company description - describes what exactly you do, location of business, information on founders and their roles

  • Market analysis - research on your industry, market, and competitors.

  • Organization and management - your business and management structure. List who are the executive officers/board of directors, In mos...

June 15, 2017

So you figured out which business entity you will choose and now it's time to start making money right? Well not quite there is a major MAJOR task you have to handle before you do that. It will require a lot of number crunching and thinking but it's necessary!

  • What’s your Overhead?

Before you set a price for your product/service and start promoting your business you FIRST must determine what your overhead will be. Overhead are all of your expenses combined that is required to run your business. Here are two of the most common expenses you will have as an entrepreneur:

Fixed expenses: are the same amounts every month regardless of sales, production, or any other activity. Examples are: salary wages, rent, car note, insurance, Intern...

June 13, 2017

A little bit about me, my name is Kristan Shelton affectionately known to others as Krissy or Kriss. I started my non-profit H.O.P.E Group in January 2014. I started my organization as an opportunity to be a part of the change I wished to see in my community. Growing up in St. Louis, MO, I, like most, faced the statistical shadows that plagues many of our working and lower class citizens. The older I got the more I understand that I did not want to fall in the trap, literally and figuratively. After completing my Business admin degree in 2011 and 5 months away from completing my Masters of Public Admin degree (May 2014), I was working for a non-profit in Kansas City, MO and I felt it was the time to move forward with my own vision. H.O...

June 6, 2017

When first starting your business two of the most popular business entities for entrepreneurs are S-Corps & LLCs this post will focus on the pros & cons of both. 



•  Eliminating double taxation: In an S corporation, profits and losses are passed through to shareholders, and taxes are only paid once. Check with your secretary of state to see how S Corporations are handled. Some states do not recognize S Corporations and will tax them as a regular C Corporation. Also some states charge S Corporations a state tax, although the corporation will not have to pay federal tax.

•  Protection from liability: As the owner of an S Corporation, your personal assets are separate from the business’s assets and are therefore protected...

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